SWIMTAG Team at CIMSPA & Quest NBS Conference

The SWIMTAG Team will once again be attending the CIMSPA and Quest Conference on Thursday 27 February 2020, being held this year at Pride Park Stadium in Derby.

The conference is one of the most anticipated events on the Leisure Industry Calendar and this year the keynote speakers will be Tim Hollingsworth, CEO of Sport England and David Thomson an expert in behavioural change.

The SWIMTAG team will have a stand on the conference floor and we look forward to meeting participants at the event. Come and speak to us to find out more about our new Windows based software which has made a SWIMTAG installation more affordable than ever before. Chat to us about our new 2nd Generation Lane Displays, coming out in the Spring time and hear more about our latest case studies which show how existing SWIMTAG pools have managed to generate a great return on their investment and invigorated their pool offering with a SWIMTAG installation.

We also look forward to meeting existing clients, so if you are already a SWIMTAG Operator, please stop and say hello! We can chat to you about the new Windows software, which many existing pools are adopting in order to save space on their reception desks, let you see the new lane displays and if you'd like help creating challenges and boosting your SWIMTAG numbers, we can give you advice or arrange a longer chat in the days following the conference.

SWIMTAG integrates with Svøm Langt swim campaign

Svøm Langt is a Norwegian national swim campaign that runs each year with the aim of getting as many people as possible to swim a course (10,000m for adults and 2,500m for children) between 1st January and 31st March, everyone who completes the distance is then eligable to win a prize, this years prize being a holiday to Malaga!

The campaign has been running every year since 1997 organised by the Norweigan Swimming Association and has relied on swimmers logging their distance manually and being checked by staff at the pools.

In 2020 we are pleased to announce that swimmers at any of the 21 swimming pools in Norwary equipped with SWIMTAG can link their Svøm Langt entry with SWIMTAG so that their distance is automatically tracked following each swim.

Active Northumberland Installs SWIMTAG

Active Northumberland are the latest leisure organisation to introduce SWIMTAG after we completed an installation at Wentworth Leisure Centre in the picturesque town of Hexam in early November.

SWIMTAG came in shortly after their reception area was completely refurbished and dozens of users have already given SWIMTAG a try at the busy site.

Mark Seymour, the Head of Swimming for Active Northumberland said "We're really pleased with SWIMTAG so far. We're only just beginning to promote it and we've already got plans for our first featured challenge in February when we'll be challenging our swimmers to "Escape from Alcatraz". That combined with the January rush should see numbers soaring. What we're particularly pleased to see is the wide range of people who use SWIMTAG. It's not just triathletes who enjoy using it, we've got one chap called Ian who comes in regularly. He suffers from MS, but he doesn't let it stop him from exercising. He's already signed up to the Isle of Wight swim, the Swimmer's Mile competition and he's completed 15 swims with SWIMTAG since it was installed only 3 weeks ago, logging 10.5 hours in the water already. As a leisure provider, the value of having access to all this data is immeasurable."

Ponds Forge Launches SWIMTAG

You can now use SWIMTAG in one of the largest pools in the UK after Sheffield International Venues (SIV) installed SWIMTAG at Ponds Forge, their flagship centre.

SWIMTAG has been up and running at Ponds Forge since they officially launched on 4th November and they have already had over 100 people use SWIMTAG in the first few weeks.

Business Development Manager for 222 Sports Colin Scott said "Ponds Forge is an iconic swimming location and SIV are a great organisation to be partnering with. To get so many people using SWIMTAG so quickly is testament to how hard the team have been working to promote SWIMTAG, both in person at the centre and on social media, so we are looking forward to seeing just how high the numbers can go".

Sarah Livesey the Programme Development Manager at SIV said "We're really pleased with the start we've had with SWIMTAG at Ponds Forge. The reception team are getting great feedback from users, we've got one swimmer who has already logged 17 swims in 24 days, and we'll be starting our first Featured Challenge in December with over 20 swimmers already signed up to "Escape from Alcatraz". The senior management team have also been so impressed that they are already looking at the possibility of adding SWIMTAG to a 2nd SIV site".

 

 

Places Leisure

Places Leisure will once again be running a featured challenge for their SWIMTAG users across all 70 of their pools.

From 1st - 24th December, users will be invited to swim the "Christmas Island Beaches Challenge", a swim between two of the largest beaches on the festively named tropical island, famed for its migrating red crabs. Around 7000 swimmers log approximately 35000 swims every month in Places Leisure swimming pools.

Featured Challenges are a great way to get users engaged and pools who run them regularly see a big increase in the number of swims logged in a typical month.

222 Sports MD Kieran Sloyan said "our shared goal is to get more people more active more often and the evidence shows that when pools run featured challenges, it motivates more swimmers to take part, and to complete the challenge, they either visit the pool more regularly, or they swim more lengths on each visit.

December is usually a quiet time, and we know that in the days before Christmas, people will visit less as Christmas shopping and office parties start to take priority, but if users are completing a challenge, they are more likely to keep coming up until closer to Christmas.

We've created lots of featured challenges so pools can set up the "Dead Sea Swim" in October. We've got the Dublin Bay swim, ideal to run in March for St Patrick's day, and lots of other great routes like the English Channel, Escape from Alcatraz and Lake Windermere. We can even map out customised routes for pools wishing to swim a local body of water.

So while swimmers at other pools will be easing off, more people at Places Leisure sites will be keeping their exercise routine going right up until Christmas, making it much easier to ease back into their swimming in the New Year".

The live challenge map is available to view here: https://www.swimtag.net/challenge/28452/Christmas-Island-Beaches

 

Download our Case Study Brochure and Information Pack to see how we’ve helped operators to attract, motivate and support their swimming members Case Studies - Information Pack

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