See Your Swim

The SWIMTAG Website has been developed with the simple aim of making swimming more sociable, interactive and fun.

As soon as the user logs in, the homepage provides a summary of their progress in the pool, new personal bests, competition updates, training plan progression and messages from their pool are all displayed here.

Swim Mates

SWIMTAG offers the chance for your swimmers to connect and become 'Swim Mates'.

This allows them to view each others achievements, cheer one another on, and message each other through the SWIMTAG website.


Link to your favourite Apps

SWIMTAG integrates with members' favourite Health & Fitness Apps. Your members simply login to their SWIMTAG account and connect their chosen app on the settings page.

Once connected they can selectively publish their swimming data, or choose to auto-publish their swimming data which will automatically send their swim to the App as soon as its uploaded.

Set Up A Challenge

Swimmers can challenge themselves and others to take on a classic swim such as swimming the English Channel, Strait of Gibraltar or Suez Canal. After selecting a start and finish date, SWIMTAG will update their progress as they move along our interactive challenge map.

Users can invite their Swim Mates to join them in a team or race as individuals. Once started, their progress can be shared with friends and family or linked to an online fundraising page using the public link.

Compete Against Other Swimmers

SWIMTAG competitions pitch users against their fellow swimmers in a virtual league.

Each competition has a set distance and stroke type that must be swum in order to qualify, swims are automatically checked against the criteria and the users leaderboard position is updated whenever a new time is set.

Once a swimmer has set their competition time they have a set number of weeks to improve their best time before it expires, this creates a running leaderboard of the current fastest swimmers.

Improve Your Swimming

The training plans allow users to join a structured swimming plan over a number of training sessions. Each plan can be customised to fit around their schedule by selecting which days they wish to train.

After completing each training session the swim is scored against the plan based on pace, stroke type and rest times, giving the user detailed feedback on each set.

Once all the training days have been completed an overall score is saved to the users profile allowing them to come back and try again to improve their score.

Your Swim In Detail

The Profile Page is where each swimmer is presented with a unique new view of their swim. Each length is presented on the colour-coded graph with the split time, average pace, rest-time and stroke-rate.

The Sets Display is used to break a swim into individual sets, split by stroke type or rest time. Users can add previous swims to the display to compare each training session side-by-side.

Personal Best trackers can be added to a swimmers profile for a set distance and stroke type to keep a tab on personal performance, new PBs will be checked upon upload and a notification is posted in the news feed to give an extra motivation boost!

Set up in association with Sport England and Places for People Leisure, Rule the Pool is a weekly competition, running Fri-Sun every week for swimmers of all levels. All users have to do is enter once and swim 500m as fast as they can. When they log in, they'll see their weekly ranking and can compare themselves to other users in their pool as well as across the country, with results able to be split into age / sex categories. Every Monday morning the weekly results are automatically emailed out to all competitors and the leader boards are refreshed ready for the next event.


Rule The Pool was designed to increase participation, get existing swimmers swimming more often and also pushing themselves harder when in the water. Following the initial Rule the Pool pilot we opened the competition to every SWIMTAG pool in the UK and we now have over 1k competitors each week!

Download our Case Study Brochure and Information Pack to see how we’ve helped operators to attract, motivate and support their swimming members Case Studies - Information Pack

  222 Sports Limited, Studio Number 26, Glove Factory Studios, 1 Brook Lane, Holt, Trowbridge, Wiltshire, BA14 6RL  United Kingdom



  This email address is being protected from spambots. You need JavaScript enabled to view it.

  UK +44 1225 282 117

  US +1 727 205 4456

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