The award winning SWIMTAG platform is used by leading pool operators to attract, motivate and support their swimming members.

  • Swimmers use their membership card to activate a wristband at the docking station, no buttons or calibration required, simply slip on a band and jump in the pool.
  • The swimmer returns their wristband to the docking station and their swim data is automatically uploaded to the website, ready to be viewed online. The wristband is now ready for the next swimmer.
  • Swimmers with their own Smart Watch / Sports Watch can join SWIMTAG and import their swimming data using one of our integrations

Watch the video Take the tour

Since 2009 we've been working with leading pool operators to develop a platform that motivates swimmers of all ages and abilities.

To date SWIMTAG users have uploaded swims in one of SWIMTAG pools worldwide, entering competitions and completing exciting challenges along the way.

SWIMTAG is aimed at all levels of swimmers, integrations with Apple Health and Garmin are available for those with their own Swim Watches meaning anyone can upload swims and join the SWIMTAG community at your pool.

of those asked during a survey at Palatine Leisure Centre said that SWIMTAG motivated them to swim more frequently...read more

increase in swim memberships reported after 2 years of operating SWIMTAG...read more

Club SWIMTAG Key Features

Docking Stations

Multiple docking station towers can be installed to suit the budget, size and usage of your pool.

Membership Card Integration

SWIMTAG Integrates with your current membership cards, bands, tags or keys.

Dedicated Operator and User Support

We support all our operators and users over the phone, email, via the SWIMTAG website and on social media.

SWIMTAG Docking Station

Easy Installation

The SWIMTAG docking station is installed at your reception area requiring only power and internet access.

Extra Wristbands & Towers Available

Busy pool? Each docking station can support up to 40 wristbands and additional towers can be added if required.

Digital Notice Boards

Our Digital Notice Boards can display your live leader boards, competitions, challenges and marketing materials on any compatible screen around your club.
 

222 Sports are already working with a wide range of pool operators across the country from private schools, universities, independent clubs, councils and leisure management companies. We work closely with all our operators to ensure they are getting the maximum return on their investment and helping them engage with their swimming membership base.

 

View Testimonials    Find A Pool

Download our Case Study Brochure and Information Pack to see how we’ve helped operators to attract, motivate and support their swimming members

Join The Community

Want to know more?

  • Chat

  • Got a burning question? Chat to one of the SWIMTAG team now

  • Call Us

  • UK: +44 1225 282 117
    US: +1 727 205 4456

Contact

222 Sports 

Glove Factory Studios

1 Brook Lane, Holt, Trowbridge

Wiltshire, BA14 6RL

United Kingdom

 @swimtag

  seeyourswim

  This email address is being protected from spambots. You need JavaScript enabled to view it.

  UK +44 1225 282 117

  US +1 727 205 4456

Latest News

06
Jun2022

IHRSA 2022

SWIMTAG will be exhibiting at IHRSA 2022 from 22-24th June at the Miami Conference Center. If you...

06
Jun2022

New T-Series Competitions

The all new T-Series competitions is a new concept that measures how many lengths a swimmer can...

26
Mar2022

Elevate 2022

The SWIMTAG team will be exhibiting at Elevate 2022 on 15-16 June at the Excel Arena bringing...

31
Jan2022

Swimathon 2022

SWIMTAG have partnered with The Swimathon Foundation to support this years swim events across the UK Swimathon are...

01
Dec2021

New Training Plan Builder

The easy to use Training Plan builder allows you to upload your own plans to the SWIMTAG...

01
Dec2021

Challenge Builder Now Available

We’re pleased to announce a fantastic new feature that has just gone live on both the SWIMTAG...

30
Sep2021

Garmin Connect Integration Updates

Swimmers can now signup to SWIMTAG using their Garmin Connect account making it even easier to take...

01
Aug2021

Registration Codes

You can now provide premium account registration codes for members that use their own swim tracking devices...

05
Jul2021

SWIMTAG Operator Panel Updates

We're pleased to launch the new look Operator Login area, the updates include a complete refresh of...

21
May2021

Zoggs “Ocean Walker” Challenge 2

It’s time for the second major Zoggs swim challenge in the Adam “Ocean” Walker series. This time, we’ll...

01
Feb2021

New Social Media Posts

If you need any assistance with SWIMTAG based social media posts, printed poster templates, roller banner artwork,...

01
Jan2021

New Training Videos

We have recorded and uploaded a range of new training videos to our SWIMTAG Operator accounts and...

28
Sep2020

Zoggs “Ocean Walker” Challenges

As part of our partnership with Zoggs, we’ve teamed up with them and endurance Swimmer Adam “Ocean”...

09
Sep2020

Rule the Pool with SWIMTAG...

SWIMTAG have teamed up with Zoggs to help you get the most out of your swims. The...

03
Aug2020

Swim Badges now live

Our new Swim Badges are now available, swimmers must have uploaded 5 swims to start collecting badges...

31
Jul2020

New User Landing Pages

SWIMTAG operators can now direct users from their own website or social media content to a customised...

19
Feb2020

SWIMTAG Team at IHRSA

The SWIMTAG team will be attending the International Health, Racket and Sportsclub Association (IHRSA) Annual International Convention...

31
Jan2020

SWIMTAG Team at CIMSPA ...

The SWIMTAG Team will once again be attending the CIMSPA and Quest Conference on Thursday 27 February...

20
Jan2020

SWIMTAG integrates with Svøm Langt...

Svøm Langt is a Norwegian national swim campaign that runs each year with the aim of getting...

06
Dec2019

Active Northumberland Installs SWIMTAG

Active Northumberland are the latest leisure organisation to introduce SWIMTAG after we completed an installation at Wentworth...

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Digital Signage

222 Sports offer a wide range of Digital Signage solutions for leisure facilities. For more information checkout our website Impact Digital Signage